Hosted annually by Visit Nottinghamshire, the Visitor Economy Summit 2025 is a flagship event in the tourism calendar, bringing together local businesses, tourism professionals, stakeholders, and public-sector partners to help shape the future of Nottinghamshire’s visitor economy.

Taking place on Wednesday 10th September at the prestigious Nottingham Belfry Hotel, this year’s Summit will celebrate Nottingham and Nottinghamshire’s pivotal role in the visitor economy, while energising the local tourism sector and uniting partners to support a vibrant, sustainable future for the region as a leading destination.

Attendees will hear from industry-leading speakers, including representatives from VisitBritain, the East Midlands Combined County Authority (EMCCA), Futures and Hanwell Wine Estate, who will share valuable insights into national and regional trends, opportunities, and challenges.

The event will also provide an opportunity for Visit Nottinghamshire to reflect on the achievements of the past year, present key visitor economy statistics, and outline plans for the future — including the development and implementation of a comprehensive 10-year Destination Management Plan - Working together to strengthen and grow our destination.

We will also be hosting two post event workshops and would be delighted at your attendance. 
These will take place after the summit, starting at 3.30pm and lasting no longer than 5pm.  These workshops will allow you to support and influence both Visit England campaigns and learn about a new quality accreditation scheme that's free of charge to hospitality businesses. 

• Workshop One: Visitor Ready AA Accreditation Workshop: Helping Visitor Economy Businesses Elevate Standards and Win More Visitors 

• Workshop Two:  From Conquest to Connection:  Showcasing Nottingham’s Norman Story for French Visitors

Hear from our inspiring line-up of speakers

Megan Powell Vreeswijck CEO Visit Nottinghamshire & Marketing Nottingham & Nottinghamshire	Alison Clark Associate Director of Culture, Visitor Economy & Sport, East Midlands Combined County Authority	Liz Johnson Area Director Arts Council England
Chris Grocock Head of Business Development & Partnerships Futures	Fiona Morris Transport Planner East Midlands Combined County Authority	Christine Bailey Assistant Director of Sport: Business Development & Commercial Lead University of Nottingham
Natalie Clayton Partnership & Project Lead AA Media	Andrew Stokes Director of England VisitEngland	Helenka Brown Owner Hanwell Wine Estate

We are delighted to confirm that Mayor of East Midlands, Claire Ward will be joining us. East Midlands Combined County Authority

Some speakers will be joined by Marina Novelli, Director of the Sustainable Travel and Tourism Advanced Research Centre (STTAR-C) and Professor of Marketing and Tourism at the University of Nottingham, for a thought-provoking panel discussion — with the chance for you to ask your questions directly.

Key Information

Date: Wednesday 10th September 2025

Times: Arrival 9am for a 9.30am start - finish at 3.30pm

Refreshments: A buffet lunch will be served to guests - should you have any special dietary requirements, a pre-event form will be available upon registration, or you can notify us directly

Venue: Nottingham Belfry Hotel, Woodhouse Way, Nottingham NG8 6PY (car parking available)

Please register today to reserve your place at the EventBrite Link Here.

*Please note that as this is a popular event, tickets are limited to 2 free tickets for our members. Non-member tickets will be priced at £35 each.

If you need any support booking your tickets please do contact the Business Development team here. 

We look forward to welcoming you!