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You are here > Nottinghamshire Tourism Awards > Application Top Tips
Submitting an application for the Nottinghamshire Tourism Awards is your opportunity to showcase the very best of your business, celebrate your successes, and gain recognition at the regional and potentially national level. *
Winners of Regional Gold are automatically put forward to be considered for the VisitEngland Awards for Excellence, the most prestigious tourism accolades in the country.
Judging is Independent & Anonymous
Your application will be judged by independent experts who may not know your business personally.
Only the information and evidence you provide will be taken into account.
Judges are not permitted to search online or rely on their own knowledge of your venue or organisation to amend/strengthen your application.
1. Clear, complete, and well-structured
Answer every question fully – don’t leave blanks.
Stay within word limits but use the space wisely to give depth and detail.
Use clear headings or bullet points if it helps readability.
Back up all claims with supporting data or examples.
E.g., “We’ve improved our guest experience” → “Our guest satisfaction scores rose from 88% to 96% in the past 12 months.”
Include customer feedback, survey data, performance figures, or links to case studies.
Show what sets you apart from others.
E.g., “We introduced a new digital visitor trail using AR, which increased engagement by 35%.”
Explain what you’ve done differently or better than before.
Judges are scoring based on national standards. Be sure to show your strengths in:
Quality of service and visitor experience
Contribution to the tourism sector
Accessibility and inclusivity
Sustainability and community impact
Business performance and resilience
Marketing and innovation
Detailed visitor experience strategy backed by feedback scores
Clear demonstration of new initiatives and measurable success (e.g., increased bookings, new audiences reached)
Strong focus on staff training and inclusivity
Clear, actionable sustainability plan in place (e.g., net-zero goals, local supplier use)
Customer quotes, Tripadvisor scores, or Net Promoter Scores
Professional but passionate tone that brings the business to life
Draft your answers in Word first to review and refine before submitting.
Ask someone outside your business to read it – can they see how great you are?
Don’t assume anything is obvious – spell out your achievements clearly.
Treat the application like your judges know nothing about you.
Applications open: Wednesday 11th June 2025
Applications close: Monday 28th July 2025
Round one Judging: August 2025
Round two judging: September - Jan 2026
Awards Ceremony: early 2026
Need help? Contact Rachel Stewart (rachel.stewart@visit-nottinghamshire.co.uk)
This is your chance to be recognised locally, regionally, and potentially nationally. Take the time to create a robust application – your story deserves to be told.
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