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BTND (Better The Next Day) and Jake Williamson are partnering with John Lewis in celebration of all things pride in Nottingham!
Jake's mission is to make health and fitness a priority for all, inspiring a community that aspires to follow his lead. As an elite-level athlete and a passionate advocate for inclusivity, Jake has partnered with charities like Stonewall to promote equality and continues to challenge homophobia and discrimination in sport. As a key role model, Jake's journey led to the creation of BTND (Better The Next Day), an online and in-person wellbeing space designed to empower everyone to discover their inner athlete. BTND is committed to fostering a safe, welcoming environment with a strong focus on inclusion and accessibility, ensuring that fitness is for everyone.
Pop up store live all week in John Lewis Monday 21 - Sunday 27 July
Monday - Wednesday - John Lewis x BTND Store
Thursday - HotPod Yoga (Donations to Nottslgbt)
Friday - TBC
Saturday - Q&A with Jake at 10:00am (Donations to Nottslgbt)
Saturday - Pride Parade
Sunday - 10:30am 5km Run & Knoops Cafe
Join them for discounted yoga, amazing give aways, meet and greet, running and pride celebrations in a week of connections, movement and more!
| BTND and John Lewis Pride Week (21 July 2025 - 28 July 2025) | ||
|---|---|---|
| Day | Times | |
| Monday - Sunday | 10:00 | - 18:00 |
* Nottingham Pride parade takes place on Saturday 26 July at midday starting near Marks & Spencer on Listergate and ends at Sneinton Market where the main event programme will then continue.
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