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Visual Merchandising

Nottingham Trent University, 50 Shakespeare Street, Nottingham, Nottinghamshire, NG1 4FQ

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Visual Merchandising - manakins in a shop window

About

NTU City Campus
Start Date(s): Wednesday 10 July 2024


Maximising your product displays through in-store and in-window showcases, visual merchandising can revolutionise your store layout, amplify your brand message, and ignite an explosion of sales.

Exploring the industry's most powerful techniques for captivating your audience's attention, this course will show you how to create displays that leave a lasting impression, boost sales, and entice customers to make additional purchases.

Delve into the world of mannequins, props, and fixtures and transform them into captivating works of art, that breathe life into your brand identity on this course.

You'll craft your own visual merchandising calendar, unlocking the power of seasonal displays, aligning them perfectly with key events in the retail calendar, and identify the value and importance of shop floor plans to optimise your store layout, ensuring a seamless flow that entices customers to explore every corner.

Gain experience undertaking a visual merchandising scheme and build your knowledge working to a brief, delivered through informal lectures, and engaging, creative projects.

This course is for professionals working in the visual merchandising industry seeking to enhance design skills and stay ahead of the curve, interior designers looking to expand their repertoire and gain expertise in the art of visual storytelling, and equally it's great for individuals passionate about visual merchandising as a career.

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