Words that Sell: Compelling Copywriting

About

Start Dates: Wednesday 10 July 2024
NTU City Campus
Course Fee: £420

How do you engage, inform, and inspire an audience with your writing?

Get equipped with the skills and knowledge to create compelling and persuasive copy that engages your reader on this course.

Whether you're looking to build your writing skills for business and marketing or are interested in starting a career as a copy or content writer, this course will provide you with a toolkit of practical tips and tricks to make your writing more effective.

The course will cover various topics such as understanding the different types of copywriting, developing a tone of voice, creating a content strategy, and writing for different mediums such as social media, websites, and email marketing.

You'll also look at the importance of headlines, hooks, and call-to-actions in copywriting, and how to use them effectively to capture the reader's attention and drive engagement.

In addition, you'll have dedicated time to research and analyse your target audience, consider how to write for Search Engine Optimisation (SEO), and how to measure the success of your copy and content.