It was chosen by thousands of people who took part in an online vote on the BBC website in 2011 and has been registered by the Flag Institute. The idea to create a new flag came from two BBC Radio Nottingham listeners, who both contacted Andy Whittaker's breakfast show, saying the county needed a flag for the people of the county to fly. Andy mentioned the idea on air and was overwhelmed with the response.  People sent in their ideas for designs and a panel of independent judges then came up with the final design by combining elements from various ideas.

The image of Robin Hood at the centre of a St George Cross marks Nottinghamshire’s location at the centre of England.  Robin is drawn from the outline of the statue outside Nottingham Castle and the green background signifies the green fields and forestry that the county is famous for. The idea of placing Robin on a shield was a popular one and has echoes of Nottinghamshire’s industrial heritage as it was used on the former Home Ales logo.

Since the flag’s launch, it has become a common feature in Nottinghamshire, being flown by councils, businesses and homeowners alike. It has also been turned into key rings, bookmarks, carrier bags, car stickers and even toy lorries! Many businesses use the flag to promote that they are from Nottighamshire.

The flag is a “flag of the people” and as such has no copyright and can be used by anyone.

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